Marketing Tips

Implementing Conversion Tracking In WordPress

· 4 min read

Key Takeaways

  • Using plugins like MonsterInsights can simplify the process of setting up conversion tracking in WordPress.
  • Creating goals in Google Analytics allows you to track specific actions like purchases or form submissions.
  • ConversionTracking.com is an easy to use solution that allows you to see where your sales and leads come from.

Implementing Conversion Tracking in WordPress

Have you ever felt like you were staring at a vast ocean of data, not knowing where to start or what actions to take? Trust me, I've been there too. The good news is, implementing conversion tracking in WordPress doesn’t have to be overwhelming!

A while back, I was working on my WordPress blog. It was getting decent traffic, but I had no idea where my sales and leads were coming from. Honestly, it felt like I was throwing darts in the dark. I knew I needed a better way to understand my audience and the effectiveness of my marketing efforts. That's when I stumbled upon the magic of conversion tracking.

Conversion tracking turned out to be a game changer. It's like having a GPS for your marketing efforts—you get to see exactly what’s working and what’s not! Let me walk you through how you can set it up on your WordPress site.

Step 1: Install a Conversion Tracking Plugin

The first thing you’ll need is a good conversion tracking plugin. There are several options out there, but some of the most popular ones are:

  • Google Analytics by MonsterInsights
  • ExactMetrics
  • WP Conversion Tracking

For the sake of this guide, let’s use Google Analytics by MonsterInsights because it’s user-friendly and packed with features.

Step 2: Set Up Google Analytics

Sign up for a Google Analytics account if you don’t already have one. After setting it up, you’ll get a tracking ID that you’ll need to integrate with your WordPress site.

Step 3: Connect Your Site with Google Analytics

Once you’ve installed the MonsterInsights plugin, go to the settings and connect your WordPress site with your Google Analytics account. You will be prompted to authenticate your Google account and then select the website you want to track.

Step 4: Enable Conversion Tracking

Within MonsterInsights, navigate to the eCommerce settings. Here, you can enable tracking for different types of conversions, such as transactions, form submissions, or button clicks. Make sure to save your settings after making changes.

Step 5: Create Goals in Google Analytics

Next, you’ll want to create goals in Google Analytics to start logging conversions. Go to your Google Analytics account and navigate to Admin > View > Goals. Click on the + New Goal button and follow the prompts to set up goals based on your website’s objectives, like completed purchases, submitted forms, or newsletter sign-ups.

Step 6: Test and Monitor

All set? Great! But don’t just sit back and relax. Go through your website and perform some test actions to make sure conversions are being recorded correctly. Once you're sure everything is working as it should, keep an eye on your gathered data. This will help you understand which marketing channels are driving the most conversions and allow you to optimize accordingly.

Conversion tracking doesn't have to be a daunting task. Thanks to tools like MonsterInsights and Google Analytics, a few clicks and you’re on your way to mastering your website’s performance. And remember, while you don’t need to become a data nerd to understand your traffic and conversions, knowing these key metrics can significantly boost your site’s performance.

Looking to make this process even easier? ConversionTracking.com lets you see exactly where your sales and leads are coming from without needing an advanced degree in data science. It’s built to make sense of complex numbers and reports, giving you insights you can act on instantly. Try it out and take the guessing game out of your marketing efforts!

John Turner

John Turner is the founder of ConversionTracking.com and a seasoned expert in marketing and conversion optimization. With over 20 years of experience, John has dedicated his career to helping businesses grow and become successful. Learn more about John

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with ConversionTracking.com.

App screenshot