Marketing Tips

Tracking Conversions From Email Marketing

· 4 min read

Key Takeaways

  • Track email metrics like open rates, click-through rates (CTR), and conversion rates for effective email marketing.
  • Use UTM parameters to identify which emails and links drive traffic and conversions.
  • empowers you to identify the sources of your sales and leads from email effortlessly.

Tracking conversions from email marketing

You know that exhilarating rush when you hit 'send' on a perfectly crafted email campaign? You're all pumped up, fingers crossed, hoping the sales will just start rolling in. But then comes the million-dollar question: how do you actually know if your email worked? Spoiler alert: it's all about tracking those conversions!

I remember when I first dabbled in email marketing. I poured hours into creating what I thought was the perfect email. I had the catchy headlines, beautifully crafted content, and a call to action that would make anyone click. But, weeks went by, and I didn't have the slightest clue whether it worked or not. I felt like I was throwing darts in the dark.

The Wake-Up Call

That's when I realized tracking conversions isn't just a 'nice-to-have'; it’s a must-have. With proper tracking, I transformed my email campaigns from a hopeful shot in the dark into a science-backed strategy that delivered tangible results. And let me tell you, the difference was night and day.

Diving Into the Basics

Alright, so here's the scoop. You need to know which emails are converting your subscribers into paying customers, and which are just gathering dust in their inboxes. To do that, you want to track key metrics like open rates, click-through rates (CTR), and most importantly, conversion rates.

Luckily, tools like make it a breeze. Imagine being able to pinpoint exactly which email brought in those dolla-dolla-bills and which one just fell flat. No more guesswork, no more crossing fingers—just data-driven insights.

The Magic of UTM Parameters

Okay, here’s a little secret weapon: UTM parameters. These are little snippets you add to your URLs that tell you exactly where your traffic is coming from. When you add UTM parameters to the links in your emails, you can track which specific email (or even which link within the email) drove the conversion. So if one subject line is outperforming another, or if a particular segment of your audience is converting at higher rates, you'll know about it.

A Simple How-To

  • First, head over to a UTM parameter builder like Google’s Campaign URL Builder or's UTM Builder.
  • Fill in the necessary fields, including utm_source (e.g., newsletter) and utm_campaign (e.g., AugustPromo).
  • Attach the generated URL to your email links.

Boom, you're ready to track like a pro!

The Offer You Can't Refuse

So, are you ready to stop shooting in the dark with your email campaigns? With, you can see exactly where your sales and leads are coming from and what makes them convert without being a geek. No more guessing. No more uncertainty. Just clear, actionable insights that will skyrocket your email marketing game.

Click here to get started!

Until next time, happy tracking!

John Turner

John Turner is the founder of and a seasoned expert in marketing and conversion optimization. With over 20 years of experience, John has dedicated his career to helping businesses grow and become successful. Learn more about John

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