Comparison of Analytics Tools

Conversion Tracking vs Matomo

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
ConversionTracking

ConversionTracking

Matomo

Matomo

Review
My Take

ConversionTracking.com focuses on prioritizing revenue over just counting visits, aiming to maximize profit rather than merely tracking site traffic. With over 25 user-friendly reports, we it provides first-touch, last-touch, and assisted attribution insights, allowing you to identify the initial source, what drives conversions,

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

Pros
  • Best ecommerce tracking
  • See exactly where sales and leads come from
  • Easy to use and has lots of built-in reports
  • Interface similar to old version of Google Analytics
  • Lots of Built-in reports
  • Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc


Cons
  • Only tracks ecommerce, does not track vanity metrics like pageviews and bounce rate
  • May be too simple for some advanced marketers
  • Uses cookies and serverside tracking for the most accurate data
  • The default tracking method leads to loss of data
  • The interface may be too complex for some.
  • Pricing is more expensive but the service offers more features.


Verdict

If you want to know know where your sales are from then this is the tool you need. Most analytics tools focus solely on the last touchpoint. This means for example that if someone visits your site or product through an ad or a blog post, then returns directly to your website the next day to make a purchase or sign up, most platforms will attribute the conversion to the last touchpoint, in this case, "Direct." ConversionTracking.com provides first, last, and assisted.

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Pricing
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Pricing: We are still in development. Contact us if you would like to be a beta tester.

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Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with ConversionTracking.com.

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