Comparison of Analytics Tools

Conversion Tracking vs Simple Analytics

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
ConversionTracking

ConversionTracking

Simple Analytics

Simple Analytics

Review
My Take

ConversionTracking.com focuses on prioritizing revenue over just counting visits, aiming to maximize profit rather than merely tracking site traffic. With over 25 user-friendly reports, we it provides first-touch, last-touch, and assisted attribution insights, allowing you to identify the initial source, what drives conversions,

Simple Analytics is also a privacy-first Google Analytics alternative tool. Their interface is the simplest and easy to use and understand. But this is at the cost or more advanced features that Plausible and Fathom have. 

Pros
  • Best ecommerce tracking
  • See exactly where sales and leads come from
  • Easy to use and has lots of built-in reports
  • Super Simple Interface
  • Privacy First
  • Goals and Events Tracking


Cons
  • Only tracks ecommerce, does not track vanity metrics like pageviews and bounce rate
  • May be too simple for some advanced marketers
  • Uses cookies and serverside tracking for the most accurate data
  • Least amount of built-in reports of the Privacy First analytics tools
  • Limited filtering
  • May be too simple for some


Verdict

If you want to know know where your sales are from then this is the tool you need. Most analytics tools focus solely on the last touchpoint. This means for example that if someone visits your site or product through an ad or a blog post, then returns directly to your website the next day to make a purchase or sign up, most platforms will attribute the conversion to the last touchpoint, in this case, "Direct." ConversionTracking.com provides first, last, and assisted.

I like Simple Analytics, but it is a bit to simple and for the cost there are better privacy-first alternatives. They do have a Free plan but it denotes fair use. Not sure what that means.

Pricing
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Pricing: We are still in development. Contact us if you would like to be a beta tester.

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Plans are based on monthly pageviews and are feature-gated. Free plan. 2 months free with annual plans.

Free:  Fair use unlimited pageviews
Simple: Starts at $10 per month for 10k pageviews
Team: Starts at $40 per month for 10k pageviews

See any errors with the data above or want me to add another comparison? Let me know.

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