Comparison of Analytics Tools

Conversion Tracking vs Simple Analytics vs Matomo vs Clicky

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
ConversionTracking

ConversionTracking

Simple Analytics

Simple Analytics

Matomo

Matomo

Clicky

Clicky

Review
My Take

ConversionTracking.com focuses on prioritizing revenue over just counting visits, aiming to maximize profit rather than merely tracking site traffic. With over 25 user-friendly reports, we it provides first-touch, last-touch, and assisted attribution insights, allowing you to identify the initial source, what drives conversions,

Simple Analytics is also a privacy-first Google Analytics alternative tool. Their interface is the simplest and easy to use and understand. But this is at the cost or more advanced features that Plausible and Fathom have. 

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

Clicky has been around a long time and one look at the website and you can tell. It’s also now privacy first. The user interface is fairly unique compared to the other services but is still easy to use. Again the biggest turn off for some may be the look. I actually like it. Reminds me of the early web. But the tool still has lots of functionality built in.

Pros
  • Best ecommerce tracking
  • See exactly where sales and leads come from
  • Easy to use and has lots of built-in reports
  • Super Simple Interface
  • Privacy First
  • Goals and Events Tracking


  • Interface similar to old version of Google Analytics
  • Lots of Built-in reports
  • Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc


  • Fast and Easy to Use
  • Robust features and reports like heat mapping, uptime montoring
  • Competitive pricing for the features you get
Cons
  • Only tracks ecommerce, does not track vanity metrics like pageviews and bounce rate
  • May be too simple for some advanced marketers
  • Uses cookies and serverside tracking for the most accurate data
  • Least amount of built-in reports of the Privacy First analytics tools
  • Limited filtering
  • May be too simple for some


  • The default tracking method leads to loss of data
  • The interface may be too complex for some.
  • Pricing is more expensive but the service offers more features.


  • 90's / early 2000's User Interface
  • Forums for support
  • Not many updates or recent developments
Verdict

If you want to know know where your sales are from then this is the tool you need. Most analytics tools focus solely on the last touchpoint. This means for example that if someone visits your site or product through an ad or a blog post, then returns directly to your website the next day to make a purchase or sign up, most platforms will attribute the conversion to the last touchpoint, in this case, "Direct." ConversionTracking.com provides first, last, and assisted.

I like Simple Analytics, but it is a bit to simple and for the cost there are better privacy-first alternatives. They do have a Free plan but it denotes fair use. Not sure what that means.

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Clicky is just OK, I feel there are better alternatives in the price range.

Pricing
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Pricing: We are still in development. Contact us if you would like to be a beta tester.

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Plans are based on monthly pageviews and are feature-gated. Free plan. 2 months free with annual plans.

Free:  Fair use unlimited pageviews
Simple: Starts at $10 per month for 10k pageviews
Team: Starts at $40 per month for 10k pageviews

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Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.

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Pricing is based on pageviews and feature gated. Free plan. Offers annual pricing discounts with 33% off.

Free: Free plan offers 3,000 pageviews
Pro: $9.99 per month for 30,000 pageviews
Pro Plus: $14.99 per month for 30,000 pageviews
Pro Platinum: 19.99 per month for 100,000 pageviews

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

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