Comparison of Analytics Tools

Fathom Analytics vs Clicky

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Fathom Analytics

Fathom Analytics

Clicky

Clicky

Review
My Take

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but it’s not as advanced as Plausible. 

Clicky has been around a long time and one look at the website and you can tell. It’s also now privacy first. The user interface is fairly unique compared to the other services but is still easy to use. Again the biggest turn off for some may be the look. I actually like it. Reminds me of the early web. But the tool still has lots of functionality built in.

Pros
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

  • Fast and Easy to Use
  • Robust features and reports like heat mapping, uptime montoring
  • Competitive pricing for the features you get
Cons
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


  • 90's / early 2000's User Interface
  • Forums for support
  • Not many updates or recent developments
Verdict

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

Clicky is just OK, I feel there are better alternatives in the price range.

Pricing
Sign Up Details Visit Site

Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

Visit Site

Pricing is based on pageviews and feature gated. Free plan. Offers annual pricing discounts with 33% off.

Free: Free plan offers 3,000 pageviews
Pro: $9.99 per month for 30,000 pageviews
Pro Plus: $14.99 per month for 30,000 pageviews
Pro Platinum: 19.99 per month for 100,000 pageviews

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with ConversionTracking.com.

App screenshot