Comparison of Analytics Tools

Fathom Analytics vs Matomo

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Fathom Analytics

Fathom Analytics

Matomo

Matomo

Review
My Take

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but it’s not as advanced as Plausible. 

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

Pros
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

  • Interface similar to old version of Google Analytics
  • Lots of Built-in reports
  • Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc


Cons
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


  • The default tracking method leads to loss of data
  • The interface may be too complex for some.
  • Pricing is more expensive but the service offers more features.


Verdict

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Pricing
Sign Up Details Visit Site

Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

Visit Site

Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with ConversionTracking.com.

App screenshot