Comparison of Analytics Tools

Fathom Analytics vs Simple Analytics

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Fathom Analytics

Fathom Analytics

Simple Analytics

Simple Analytics

Review
My Take

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but it’s not as advanced as Plausible. 

Simple Analytics is also a privacy-first Google Analytics alternative tool. Their interface is the simplest and easy to use and understand. But this is at the cost or more advanced features that Plausible and Fathom have. 

Pros
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

  • Super Simple Interface
  • Privacy First
  • Goals and Events Tracking


Cons
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


  • Least amount of built-in reports of the Privacy First analytics tools
  • Limited filtering
  • May be too simple for some


Verdict

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

I like Simple Analytics, but it is a bit to simple and for the cost there are better privacy-first alternatives. They do have a Free plan but it denotes fair use. Not sure what that means.

Pricing
Sign Up Details Visit Site

Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

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Plans are based on monthly pageviews and are feature-gated. Free plan. 2 months free with annual plans.

Free:  Fair use unlimited pageviews
Simple: Starts at $10 per month for 10k pageviews
Team: Starts at $40 per month for 10k pageviews

See any errors with the data above or want me to add another comparison? Let me know.

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