Comparison of Analytics Tools

Google Analytics vs Fathom Analytics

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Google Analytics

Google Analytics

Fathom Analytics

Fathom Analytics

Review
My Take

The once awesome Google Analytics is now GA4. In my opinion, it's a regression in usability but power users may like the advanced capabilities. There are fewer built-in reports now so you'll have to use the built-in report builder tool or Looker Studio if you need advanced reports that used to exist by default. This is an issue for most casual users as they are not easy to create. You can still get some general data with the built-in reports like visits, some attribution and e-commerce revenue.

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but itโ€™s not as advanced as Plausible. 

Pros
  • Itโ€™s FREE
  • Lots of Integrations
  • Large Community for Help
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

Cons
  • Lack of Built-In Reports
  • Slow
  • Bugy

  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


Verdict

The main thing GA4 has going for it is that it is free. Besides that, itโ€™s kind of a pain. I use it for general analytics and I built and use conversiontracking.com for ecommerce tracking.

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

Pricing
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Pricing: FREE - larger sites will be sampled.

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Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

See any errors with the data above or want me to add another comparison? Let me know.

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