Comparison of Analytics Tools

Google Analytics vs Fathom Analytics vs Conversion Tracking vs Clicky

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Google Analytics

Google Analytics

Fathom Analytics

Fathom Analytics

ConversionTracking

ConversionTracking

Clicky

Clicky

Review
My Take

The once awesome Google Analytics is now GA4. In my opinion, it's a regression in usability but power users may like the advanced capabilities. There are fewer built-in reports now so you'll have to use the built-in report builder tool or Looker Studio if you need advanced reports that used to exist by default. This is an issue for most casual users as they are not easy to create. You can still get some general data with the built-in reports like visits, some attribution and e-commerce revenue.

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but it’s not as advanced as Plausible. 

ConversionTracking.com focuses on prioritizing revenue over just counting visits, aiming to maximize profit rather than merely tracking site traffic. With over 25 user-friendly reports, we it provides first-touch, last-touch, and assisted attribution insights, allowing you to identify the initial source, what drives conversions,

Clicky has been around a long time and one look at the website and you can tell. It’s also now privacy first. The user interface is fairly unique compared to the other services but is still easy to use. Again the biggest turn off for some may be the look. I actually like it. Reminds me of the early web. But the tool still has lots of functionality built in.

Pros
  • It’s FREE
  • Lots of Integrations
  • Large Community for Help
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

  • Best ecommerce tracking
  • See exactly where sales and leads come from
  • Easy to use and has lots of built-in reports
  • Fast and Easy to Use
  • Robust features and reports like heat mapping, uptime montoring
  • Competitive pricing for the features you get
Cons
  • Lack of Built-In Reports
  • Slow
  • Bugy

  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


  • Only tracks ecommerce, does not track vanity metrics like pageviews and bounce rate
  • May be too simple for some advanced marketers
  • Uses cookies and serverside tracking for the most accurate data
  • 90's / early 2000's User Interface
  • Forums for support
  • Not many updates or recent developments
Verdict

The main thing GA4 has going for it is that it is free. Besides that, it’s kind of a pain. I use it for general analytics and I built and use conversiontracking.com for ecommerce tracking.

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

If you want to know know where your sales are from then this is the tool you need. Most analytics tools focus solely on the last touchpoint. This means for example that if someone visits your site or product through an ad or a blog post, then returns directly to your website the next day to make a purchase or sign up, most platforms will attribute the conversion to the last touchpoint, in this case, "Direct." ConversionTracking.com provides first, last, and assisted.

Clicky is just OK, I feel there are better alternatives in the price range.

Pricing
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Pricing: FREE - larger sites will be sampled.

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Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

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Pricing: We are still in development. Contact us if you would like to be a beta tester.

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Pricing is based on pageviews and feature gated. Free plan. Offers annual pricing discounts with 33% off.

Free: Free plan offers 3,000 pageviews
Pro: $9.99 per month for 30,000 pageviews
Pro Plus: $14.99 per month for 30,000 pageviews
Pro Platinum: 19.99 per month for 100,000 pageviews

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

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App screenshot