Comparison of Analytics Tools

Google Analytics vs Plausible vs Clicky

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Google Analytics

Google Analytics

Plausible

Plausible

Clicky

Clicky

Review
My Take

The once awesome Google Analytics is now GA4. In my opinion, it's a regression in usability but power users may like the advanced capabilities. There are fewer built-in reports now so you'll have to use the built-in report builder tool or Looker Studio if you need advanced reports that used to exist by default. This is an issue for most casual users as they are not easy to create. You can still get some general data with the built-in reports like visits, some attribution and e-commerce revenue.

Plausible is a lightweight, privacy analytics tool. This means it uses no cookie to comply with GDPR but the downside is you have a limited 24hr window to track events and associates them with a user. The result is less accurate data. They have an easy-to-use single dashboard page with lots of built-in reports and filters.

Clicky has been around a long time and one look at the website and you can tell. It’s also now privacy first. The user interface is fairly unique compared to the other services but is still easy to use. Again the biggest turn off for some may be the look. I actually like it. Reminds me of the early web. But the tool still has lots of functionality built in.

Pros
  • It’s FREE
  • Lots of Integrations
  • Large Community for Help
  • Advanced Filtering
  • Very nice and fast User Interface
  • Custom Properties, Funnels and Ecommerce Tracking
  • Fast and Easy to Use
  • Robust features and reports like heat mapping, uptime montoring
  • Competitive pricing for the features you get
Cons
  • Lack of Built-In Reports
  • Slow
  • Bugy

  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs
  • 90's / early 2000's User Interface
  • Forums for support
  • Not many updates or recent developments
Verdict

The main thing GA4 has going for it is that it is free. Besides that, it’s kind of a pain. I use it for general analytics and I built and use conversiontracking.com for ecommerce tracking.

I really like Plausible and it’s my favorite out of the Privacy First analytics tools like Fathom and Simple Analytics. The limit of a 24-hour lookback window is the biggest downside especially if you need accuracy of campaigns and how people are finding you.

Clicky is just OK, I feel there are better alternatives in the price range.

Pricing
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Pricing: FREE - larger sites will be sampled.

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Pricing is based on number of monthly pageviews. The plans are featured gated. Free trial, no credit card required. Get 2 months free with annual plans.

Growth: Starts at $9 per month for 10k pageviews
Business: Starts at $19 per month for 10l pageviews, includes more features.


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Pricing is based on pageviews and feature gated. Free plan. Offers annual pricing discounts with 33% off.

Free: Free plan offers 3,000 pageviews
Pro: $9.99 per month for 30,000 pageviews
Pro Plus: $14.99 per month for 30,000 pageviews
Pro Platinum: 19.99 per month for 100,000 pageviews

See any errors with the data above or want me to add another comparison? Let me know.

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