Comparison of Analytics Tools

Google Analytics vs Simple Analytics

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Google Analytics

Google Analytics

Simple Analytics

Simple Analytics

Review
My Take

The once awesome Google Analytics is now GA4. In my opinion, it's a regression in usability but power users may like the advanced capabilities. There are fewer built-in reports now so you'll have to use the built-in report builder tool or Looker Studio if you need advanced reports that used to exist by default. This is an issue for most casual users as they are not easy to create. You can still get some general data with the built-in reports like visits, some attribution and e-commerce revenue.

Simple Analytics is also a privacy-first Google Analytics alternative tool. Their interface is the simplest and easy to use and understand. But this is at the cost or more advanced features that Plausible and Fathom have. 

Pros
  • It’s FREE
  • Lots of Integrations
  • Large Community for Help
  • Super Simple Interface
  • Privacy First
  • Goals and Events Tracking


Cons
  • Lack of Built-In Reports
  • Slow
  • Bugy

  • Least amount of built-in reports of the Privacy First analytics tools
  • Limited filtering
  • May be too simple for some


Verdict

The main thing GA4 has going for it is that it is free. Besides that, it’s kind of a pain. I use it for general analytics and I built and use conversiontracking.com for ecommerce tracking.

I like Simple Analytics, but it is a bit to simple and for the cost there are better privacy-first alternatives. They do have a Free plan but it denotes fair use. Not sure what that means.

Pricing
Sign Up Details Visit Site

Pricing: FREE - larger sites will be sampled.

Visit Site

Plans are based on monthly pageviews and are feature-gated. Free plan. 2 months free with annual plans.

Free:  Fair use unlimited pageviews
Simple: Starts at $10 per month for 10k pageviews
Team: Starts at $40 per month for 10k pageviews

See any errors with the data above or want me to add another comparison? Let me know.

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