Comparison of Analytics Tools

Matomo vs Clicky

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Matomo

Matomo

Clicky

Clicky

Review
My Take

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

Clicky has been around a long time and one look at the website and you can tell. It’s also now privacy first. The user interface is fairly unique compared to the other services but is still easy to use. Again the biggest turn off for some may be the look. I actually like it. Reminds me of the early web. But the tool still has lots of functionality built in.

Pros
  • Interface similar to old version of Google Analytics
  • Lots of Built-in reports
  • Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc


  • Fast and Easy to Use
  • Robust features and reports like heat mapping, uptime montoring
  • Competitive pricing for the features you get
Cons
  • The default tracking method leads to loss of data
  • The interface may be too complex for some.
  • Pricing is more expensive but the service offers more features.


  • 90's / early 2000's User Interface
  • Forums for support
  • Not many updates or recent developments
Verdict

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Clicky is just OK, I feel there are better alternatives in the price range.

Pricing
Sign Up Details Visit Site

Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.

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Pricing is based on pageviews and feature gated. Free plan. Offers annual pricing discounts with 33% off.

Free: Free plan offers 3,000 pageviews
Pro: $9.99 per month for 30,000 pageviews
Pro Plus: $14.99 per month for 30,000 pageviews
Pro Platinum: 19.99 per month for 100,000 pageviews

See any errors with the data above or want me to add another comparison? Let me know.

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