Comparison of Analytics Tools

Plausible vs Conversion Tracking

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Plausible

Plausible

ConversionTracking

ConversionTracking

Review
My Take

Plausible is a lightweight, privacy analytics tool. This means it uses no cookie to comply with GDPR but the downside is you have a limited 24hr window to track events and associates them with a user. The result is less accurate data. They have an easy-to-use single dashboard page with lots of built-in reports and filters.

ConversionTracking.com focuses on prioritizing revenue over just counting visits, aiming to maximize profit rather than merely tracking site traffic. With over 25 user-friendly reports, we it provides first-touch, last-touch, and assisted attribution insights, allowing you to identify the initial source, what drives conversions,

Pros
  • Advanced Filtering
  • Very nice and fast User Interface
  • Custom Properties, Funnels and Ecommerce Tracking
  • Best ecommerce tracking
  • See exactly where sales and leads come from
  • Easy to use and has lots of built-in reports
Cons
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs
  • Only tracks ecommerce, does not track vanity metrics like pageviews and bounce rate
  • May be too simple for some advanced marketers
  • Uses cookies and serverside tracking for the most accurate data
Verdict

I really like Plausible and it’s my favorite out of the Privacy First analytics tools like Fathom and Simple Analytics. The limit of a 24-hour lookback window is the biggest downside especially if you need accuracy of campaigns and how people are finding you.

If you want to know know where your sales are from then this is the tool you need. Most analytics tools focus solely on the last touchpoint. This means for example that if someone visits your site or product through an ad or a blog post, then returns directly to your website the next day to make a purchase or sign up, most platforms will attribute the conversion to the last touchpoint, in this case, "Direct." ConversionTracking.com provides first, last, and assisted.

Pricing
Sign Up Details Visit Site

Pricing is based on number of monthly pageviews. The plans are featured gated. Free trial, no credit card required. Get 2 months free with annual plans.

Growth: Starts at $9 per month for 10k pageviews
Business: Starts at $19 per month for 10l pageviews, includes more features.


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Pricing: We are still in development. Contact us if you would like to be a beta tester.

See any errors with the data above or want me to add another comparison? Let me know.

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with ConversionTracking.com.

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