Comparison of Analytics Tools

Plausible vs Fathom Analytics vs Simple Analytics vs Matomo

John Turner

Real reviews by me, John Turner.

Founder of ConversionTracking.com

Included tools
Included tools:
Analytic tool comparisons
Plausible

Plausible

Fathom Analytics

Fathom Analytics

Simple Analytics

Simple Analytics

Matomo

Matomo

Review
My Take

Plausible is a lightweight, privacy analytics tool. This means it uses no cookie to comply with GDPR but the downside is you have a limited 24hr window to track events and associates them with a user. The result is less accurate data. They have an easy-to-use single dashboard page with lots of built-in reports and filters.

Fathom is a privacy-first Google Analytics alternative tool. They have gone above and beyond to ensure privacy. Their reports and the user interface are similar to Plausible.io. Simple and easy to use.  They do have filtering but it’s not as advanced as Plausible. 

Simple Analytics is also a privacy-first Google Analytics alternative tool. Their interface is the simplest and easy to use and understand. But this is at the cost or more advanced features that Plausible and Fathom have. 

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

Pros
  • Advanced Filtering
  • Very nice and fast User Interface
  • Custom Properties, Funnels and Ecommerce Tracking
  • Filtering and Drill-down views
  • Ultra Privacy First
  • Goal Tracking

  • Super Simple Interface
  • Privacy First
  • Goals and Events Tracking


  • Interface similar to old version of Google Analytics
  • Lots of Built-in reports
  • Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc


Cons
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs
  • Privacy First means less accurate data
  • No ability to create custom reports
  • May be too simple depending on your needs


  • Least amount of built-in reports of the Privacy First analytics tools
  • Limited filtering
  • May be too simple for some


  • The default tracking method leads to loss of data
  • The interface may be too complex for some.
  • Pricing is more expensive but the service offers more features.


Verdict

I really like Plausible and it’s my favorite out of the Privacy First analytics tools like Fathom and Simple Analytics. The limit of a 24-hour lookback window is the biggest downside especially if you need accuracy of campaigns and how people are finding you.

I like Fathom and it is very similar to Plausible. I personally prefer the UI of Plausible. Ultimately they are very similar in regards to the features you get. Plausible seems to have a bit more capabilities but Fathom is a bit cheaper.

I like Simple Analytics, but it is a bit to simple and for the cost there are better privacy-first alternatives. They do have a Free plan but it denotes fair use. Not sure what that means.

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Pricing
Sign Up Details Visit Site

Pricing is based on number of monthly pageviews. The plans are featured gated. Free trial, no credit card required. Get 2 months free with annual plans.

Growth: Starts at $9 per month for 10k pageviews
Business: Starts at $19 per month for 10l pageviews, includes more features.


Visit Site

Pricing is based on pageviews and there is no feature gating on plans. Offer a free trial with a credit card. Get 2 months free on annual plans.

Pricing: Starts at $15 per month for 100,000 page views

Visit Site

Plans are based on monthly pageviews and are feature-gated. Free plan. 2 months free with annual plans.

Free:  Fair use unlimited pageviews
Simple: Starts at $10 per month for 10k pageviews
Team: Starts at $40 per month for 10k pageviews

Visit Site

Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.

See any errors with the data above or want me to add another comparison? Let me know.

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