Plausible vs Matomo

Plausible is a lightweight, privacy analytics tool. This means it uses no cookie to comply with GDPR but the downside is you have a limited 24hr window to track events and associates them with a user. The result is less accurate data. They have an easy-to-use single dashboard page with lots of built-in reports and filters.

Matomo may be the closest thing to what the old Google Analytics used to offer. They have an interface similar to the old Google Analytics but they are now Privacy First as well. In my testing, they were the least accurate due to how they send data back to their servers. They use a technology that can be blocked by people using adblockers and I found about 20% of my test data was missing. This setting can be changed, however.

• Advanced Filtering
• Very nice and fast User Interface
• Custom Properties, Funnels and Ecommerce Tracking

• Interface similar to old version of Google Analytics
• Lots of Built-in reports
• Lots of Add Ons like Ecommerce Tracking, A/B Testing, etc

• Privacy First means less accurate data
• No ability to create custom reports
• May be too simple depending on your needs

• The default tracking method leads to loss of data
• The interface may be too complex for some.
• Pricing is more expensive but the service offers more features.

I really like Plausible and it’s my favorite out of the Privacy First analytics tools like Fathom and Simple Analytics. The limit of a 24-hour lookback window is the biggest downside especially if you need accuracy of campaigns and how people are finding you.

Matomo is nice and offers a lot of add-ons and is perfect for someone wanting that old Goolge Analaytcs feel back.

Pricing is based on number of monthly pageviews. The plans are featured gated. Free trial, no credit card required. Get 2 months free with annual plans.

Growth: Starts at $9 per month for 10k pageviews
Business: Starts at $19 per month for 10l pageviews, includes more features.

Pricing is based on pageviews and add-ons. Try for free, no credit card required. 2 months off with annual plans.

Pricing: Starts at $26 per month for 50,000 page views.