❤️'s Happyforms

Conversion Tracking & Attribution Software for Happyforms

Happyforms is a user-friendly form builder designed to create customizable and responsive forms for WordPress sites. It offers a drag-and-drop interface, integration with popular tools, and a focus on easing communication with site visitors. lets you see exactly where your sales and leads are coming from without being a data nerd. 🤓

Ecommerce Tracking
Organic & Ad Attribution
Form Lead Source Tracking
UTM Parameters Tracking
Content Marketing ROI
Marketing Attribution
Quick setup.  No obligation.  Cancel any time.
Works with Happyforms
Conversion tracking works with Happyforms
The Problem

Struggling with Attribution & Conversion Tracking with Happyforms?

Are you struggling to understand which of your marketing efforts are driving leads, conversions and revenue with Happyforms? I did as well, and that’s why I created – a powerful conversion tracking tool that helps you track and attribute conversions to the right sources.

You need what I call the 80/20 of marketing attribution:

  • First Touch Attribution

    This let's you see how a customer discovers you. Was it a Google Search, a Facebook Ad, etc...

  • Last Touch Attribution

    This let's you the last thing they did before converting. Maybe it was that awesome email you wrote.

  • Assisted Attribution

    This let's you see if the person saw any campaign, email or blog post before converting.

The Solution + Happyforms = Marketing Attribution Clarity!

We give you everything you need to measure your marketing efforts in an easy to understand dashboard so you can grow your business.

With over 25 built-in reports, you get answers to these questions:

  • Where are the true traffic sources sales and leads?
  • Which site are referring the most sales?
  • Who are my best affiliates?
  • Which landing pages on my website lead to a conversion?
  • What ads are customers discovering me with?
  • Which blog posts are leading people to discover my website?
  • Which marketing channels are my best?
  • Are my emails leading to sales?
  • How long does it take for someone to make a purchase?
  • Which country, regions and cities are my buyers from?
  • How can I track my UTM Parameters?
  • And so much more... + Happyforms = Marketing Attribution Clarity!
How Conversion Tracking with Happyforms
How It Works

Setup Attribution & Conversion Tracking with Happyforms

Add just a few lines of code to your website and start tracking of your leads and sales with Happyforms. It's super easy to setup and we have over 25 easy to understand reports.

  • Step 1: Add our tracking code to each page of your website to monitor the initial source and last touch before a conversion.
  • Step 2: Add custom fields to your lead forms to automatically capture attribution data for your CRM.
  • Step 3: Our script records the conversion on your thank you page, capturing all relevant marketing data like Referrer, Landing Page, and UTM Parameters when a sale converts.
  • Step 4: Access 25 revenue-prioritized reports to analyze and optimize your marketing, including Referral Websites, Landing Pages, UTM Campaigns, Channels, and more.

Use Cases for Happyforms with aims to simplify the complex process of conversion tracking for Happyforms and provide actionable insights that anyone can use to enhance their marketing performance and drive growth.

Related Form Builders Integrations


Conversion Tracking & Attribution Software for Formcraft.

Avada Forms

Conversion Tracking & Attribution Software for Avada Forms.


Conversion Tracking & Attribution Software for eForm.

See exactly where your Sales and Leads come from.

Discover what drives your conversions and optimize your strategies with

App screenshot