Understanding the Channels Report

1. Channel Column

The "Channel" column lists the different traffic channels through which visitors arrive at your site. Examples of channels include Campaign, Organic, Referral, Direct, Paid, Email, and Social.

2. Count Column

The "Count" column shows the number of conversions attributed to each channel during the selected date range. This helps you understand which channels are most effective at driving conversions.

3. Total Column

The "Total" column displays the total revenue generated from each channel. This helps you understand the monetary value of each channel.

4. Changing the View

You can click on the headings "Channel," "Days to Purchase," and "Visits to Purchase" to change the view and see the performance of traffic channels based on different parameters. For example, clicking "Days to Purchase" will show the average number of days it takes for visitors to make a purchase after arriving through each channel, while "Visits to Purchase" will show the average number of visits it takes for a conversion.

Using the Channels Report

1. Analyzing Channel Performance

Review the list of channels to identify which channels are driving the most conversions. The channels are ranked based on the number of conversions and the revenue they generate.

2. Evaluating Channel Effectiveness

Use the "Count" and "Total" columns to assess the effectiveness of each traffic channel. Identify which channels not only attract visitors but also contribute significantly to your revenue through conversions.

3. Changing Views for Detailed Insights

Click on "Channel," "Days to Purchase," or "Visits to Purchase" to change the view and gain detailed insights from different perspectives. Analyzing different views can help you understand the performance from various angles and make informed decisions.

4. Taking Action

Focus your marketing efforts on high-performing channels by increasing engagement or optimizing content and ads for those channels. Consider improving or optimizing underperforming channels to increase their effectiveness.

By following these steps, you can effectively analyze and utilize the Channels report on to optimize your traffic channels and enhance your site’s performance. If you encounter any issues or need further assistance, refer to the help section or contact support for more detailed guidance.