Understanding the Conversion Report

1. Columns in the Conversion Report

  • Date: The date and time when the conversion occurred.
  • Order ID: The unique identifier for the transaction.
  • Amount: The revenue generated from the conversion.
  • Country: The country from which the conversion originated.
  • Time to Purchase: The time it took from the first touchpoint to the conversion.
  • Visits: The number of visits before the conversion.
  • Pageviews: The number of pageviews before the conversion.

2. Detailed Conversion Data

By clicking on a row, you can expand it to see more detailed information about the conversion, including:

  • First Touch: The date and channel of the first interaction.
  • Last Touch: The date and channel of the last interaction before conversion.
  • Assisted: Any interactions that assisted in the conversion, such as blog visits, email opens, or campaign clicks.
  • Channel: The channel through which the interaction occurred (e.g., Organic, Paid).
  • Referrer: The referring URL that led to the interaction.
  • Landing Page: The landing page where the interaction took place.

Using the Conversion Report

1. Analyzing Individual Transactions

Review the list of transactions to understand the specifics of each conversion. The data is presented in a detailed manner, allowing you to analyze the journey of each user who converted.

2. Evaluating Time to Purchase

Use the "Time to Purchase" column to assess how long it takes for users to convert from their first interaction. This helps you understand the buying cycle and optimize your marketing strategies accordingly.

3. Understanding Visits and Pageviews

The "Visits" and "Pageviews" columns provide insight into the user's engagement with your site before converting. This information helps you identify how many interactions are typically needed to drive a conversion.

4. Assessing Assisted Interactions

Expand a transaction row to see if there were any assisted interactions, such as blog visits or email opens. This helps you understand the broader impact of your content and marketing efforts on conversions.

5. Taking Action

Focus on optimizing the channels and touchpoints that contribute most significantly to conversions. Use the insights gained from the detailed conversion data to refine your marketing strategies and improve conversion rates.

By following these steps, you can effectively analyze and utilize the Conversion report on to understand the detailed journey of each user and enhance your site’s performance. If you encounter any issues or need further assistance, refer to the help section or contact support for more detailed guidance.